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9780761971795

Problems in Marketing

Problems in Marketing
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  • ISBN-13: 9780761971795
  • ISBN: 0761971793
  • Publisher: SAGE Publications, Limited

AUTHOR

Moutinho, Luiz, Chien, Charles S.

SUMMARY

Professor Luiz Mountinho is Foundation Chair of Marketing, Department of Management, University of Glasgow, Scotland Charles S. Chien is Associate Professor in Marketing and Director of the Executive MBA, Department of International Trade and Business, Feng Chia University, TaiwanMoutinho, Luiz is the author of 'Problems in Marketing' with ISBN 9780761971795 and ISBN 0761971793.

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